eMail Marketing

eMail Marketing

eMail marketing has become a popular way for businesses to engage in regular communication with their prospects and customers because it is easy to use and very cost effective. As the popularity of eMail marketing has increased so has the amount of spam received. To combat the increase of spam, eMail programs have developed filters. The issue now is that legitimate emails get caught by spam filters and are never seen by the consumer.

Getting Past Spam Blockers

Due to the popularity of spam, junk filters are getting more and more careful blocking suspicious messages. What this means is that spammers are constantly being seen and added to the blacklist of unacceptable marketing behavior. Before sending out emails a useful tip is to give the message a quick review of the words that may  be caught and classify the email as spam. Words or phrases that should  be avoided are FREE, amazing, buy now, congratulations, dear friend, great offer, investment, special promotion, and winner.

Getting Emails Opened

The more people that open emails means more potential people are going to take the desired action. There have been studies that explain factors such as the subject line, the from line expectations/brand relevance, and content value all influence email open rates. Subject lines must provide a compelling reason to open the email and this can be done through personalizing subject lines based on the targets interests or purchase history. The from line is important because if it is recognizable then it is more likely tobe opened. Expectations or brand relevance are important because if the product isn’t relevant to the person’s current interest then there will be no need for the person to open the email. The content of the email needs to have original  and compelling information so that recepients create the idea that they are missing out if they don’t open the email.